01 — Architecture
Concept
The first drawing decides everything that follows.
[ Overview ]
We begin every commission with a concept phase — a deliberate, time-boxed study of site, brief and ambition before a single wall is drawn. Feasibility studies, massing options and cost logic are tested together, so clients commit to a direction with evidence rather than instinct. The deliverable is a concept report that survives contact with reality: planning risk, budget bands and a spatial thesis you can hold.
[ Scope ]
- Site analysis & constraints mapping01
- Brief development with stakeholders02
- Massing & feasibility studies (2–4 options)03
- Indicative cost bands per option04
- Planning pre-application strategy05
- Concept report & presentation06
[ Process ]
- 01
Listen
Structured workshops to separate needs from assumptions.
- 02
Walk
Site visits at different hours, seasons if possible.
- 03
Test
Rapid massing studies checked against cost in parallel.
- 04
Argue
Options presented honestly — including the one to reject.
- 05
Commit
A single direction, documented, costed, ready to design.
